Somebody somewhere said that creative agencies have to create their own websites.

Alas we missed the punchline when that person said: ‘Just kidding’.

So we thought we'd share our list of sacrifices with the people who matter to us most:

23 nights of sleep

9 weekends

40 hours submerged in a giant fish tank full of glycerine

1/2 season of Mad Men

18 hours of digital footage

11 champagne glasses

3 mouses

6 plastic plants

1 relationship

Please let the proud parents know how cute (or ugly) their new child is.

www.lemonscentedtea.com is good to go.